4 Things You MUST DO To Be Successful Using Social Media…

I’ve been thinking a lot lately about the difference between those who succeed in the social media arena and those who don’t do as well. I’m sure that there are many, many variables at play, but off the top of my head, I came up with these four. See what you think…

You MUST Act with Honesty & Humility.

Your client has a bullshit meter that works like a charm. They have the capability to smell insincerity (over your ethernet line) & faster than the speed of sound. Being honest & yourself will be one of your greatest strengths.

You MUST Accept Change.

Do I really need to explain this one? Your only guarantee in life is that things are gonna change, so you had better adapt. The only other option is six feet under. Those who can’t keep up will get run over, especially in the area of technology which moves at lightening speed. Stay on top of the trends and you’ll be fine. Rest easy, because I have already found the best of the best and you won’t have to waste your valuable time trying to figure out who to pay attention to…

You MUST Inspire.

Don’t be dull ! AND don’t doubt yourself. You may second guess that your opinion is valuable, but I promise you, SOMEONE ELSE THINKS SO! And they will applaud you for being authentic.

You MUST Take Care of the Client Experience.

This one is really important! Social media is a great way to connect very quickly with your client. It’s also a great way to get quick and instant feedback. When your client shares something with you and trusts you enough to interact, you need to be paying attention so you’re ready to jump into the conversation. If you don’t respond, chance are, you’ve lost the client.
So there you have it. There’s four, off the top of my head. What other things do you think you MUST DO? What other characteristics or principles need to be in play? Let me know your thoughts, please.
until next week…

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