Should I Stay Or Should I Go?

should i stay or should i go

Should I stay?  Or, Should I go?

That’s what your visitor is asking themselves when they get lost on your site.  

Or when they click on a broken link, or mistype a url, or try to go to a page that has been deleted?

In a way, it’s kind of a make it or break it moment, because your visitor has an option to choose…   

And, your 404 page can make all the difference. 
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