How Many Eggs Are In Your Basket?

We’ve all heard the phrase “Don’t put all of your eggs in one basket”…
So…. As an entrepreneur; especially if you’re someone growing a small business from scratch, how much weight or rather, how many eggs would you put into your social media basket?
Well, a friend of mine recently got back into the real estate biz after about a 5 year hiatus and asked me just that.
We were talking and she asked me about social media and marketing and where she should begin… She said she knew she needed more eggs in her marketing basket, so-to-speak… but didn’t know where to start.
Check out the video below as I answer Kathy’s question and let me hear your thoughts on the subject too…
If you’re just beginning to implement social media into your marketing plan, the best advice I could give would be to pick one or two platforms and I’d make sure that each of the platforms met two criteria.
1.) Pick a format you like and are comfortable with. If you don’t like it, you probably won’t do it, so pick something that is in alighnment with your nature. For example, if you love to write, but hate to hear the sound of your own voice, then a blog might be a better format for you than a podcast.
And…
2.) Consider your target audience and ask yourself, where are they spending their time and what format best appears to them? Where are they already?
Go fish where the fish are.
Diversify too wildly in social media and I can almost guarantee that you’ll find yourself in a state of overwhelm. It’s one of the most common comments I hear. Period.
Social Media can be incredibly distracting. And it can be a HUGE time waster!
Think about the time you spend on facebook, twitter, etc… like this: when it comes to Social Media… you’ve got to be like The Marines. You have a mission. Get in, Get the job done and then ( and this part is key) GET OUT…
If you’ve got 10 different missions going on at once, it’s near impossible to keep up…
There’s another saying that goes “Burn the Boats”. Meaning, the fewer options you have, the more invested you’ll likely be.
If you have the attitude of catching everything with a wide net, it’s hard to focused on any one thing and my experience has always been that when you’re spread too thin, stuff falls thru the cracks. Customers fall thru the cracks. and that would be bad.
Facebook has a lot of fish, so it’s a good, logical place to start and chance are, you’re already on it yourself and familiar with the platform… No need to go learn an entirely new format if you don’t have to. Believe me, there will be plenty of time to branch out later.
The other “egg” I’d recommend would be to start blogging. Know that your blog is THE central hub of your online business. Your blog is where you create and share and build your relationship with your clients. The new saying, “Content is the New Currency” is true. Your blog is your website and it’s your main vehicle with which to add value. It’s a place to engage, connect with your clients & build your on-line brand identity.
Look, I get that it’s scary to put yourself out there (especially on video – hey, this blog was two weeks late) and that resistance shows up immediately; rearing it’s ugly head, determined to sidetrack you. What I would suggest is that you just start. Anywhere. Beginning anywhere is better than not beginning at all. As Nike says, “Just do it.”
Here’s a little video inspiration to take with you this week…
If you’ve enjoyed this post, please share it with your friends….
and just out of curiosity… How many of you out there, in internet-land are experiencing resistance or overwhelm in regards to an online endeavor or social media?  Post your comments below.
If you enjoyed this, please feel free to share it.  It’s super easy.
until next week…

11 Social Web Facts That Will Blow Your Mind

Each of us recognizes that the Internet and the social Web is growing quickly. However, it can be difficult to put this rapid growth into perspective. Sometimes you have to take a set back and look at some of the numbers to truly get an understanding of how the social Web has expanded. The folks over at Pingdom compiled together some great statistics about the Internet’s growth. In case you don’t have time to look through their entire list, I have selected 11 stats that demonstrate the current state of the social Web.

11 Social Web Facts That Will Blow Your Mind

1. In 2010, 107 trillion emails were sent on the Internet. (Source)
2. At the current rate 36 billion photos will be uploaded to Facebook each year. (Source)
3. Each day 2 billion videos are watched on YouTube. (Source)
4. Each month 30 billion pieces of content (links, notes, photos, etc.) are shared on Facebook. (Source)
5. In 2010, users sent 25 billion tweets. (Source)
6. Worldwide there are 1.97 billion Internet users. (Source)
7. At the end of 2010, there were 88.8 million – .COM domain names registered. (Source)
8. As of December 2010, there were 255 million websites. (Source)
9. Worldwide, there are 2.9 billion email accounts. (Source)
10. The average Internet user watched 186 online videos per month (USA). (Source)
11. Every minute 35 hours of video is uploaded to YouTube. (Source)
Which of these statistics was the most surprising to you?
until next week…

4 Things You MUST DO To Be Successful Using Social Media…

I’ve been thinking a lot lately about the difference between those who succeed in the social media arena and those who don’t do as well. I’m sure that there are many, many variables at play, but off the top of my head, I came up with these four. See what you think…

You MUST Act with Honesty & Humility.

Your client has a bullshit meter that works like a charm. They have the capability to smell insincerity (over your ethernet line) & faster than the speed of sound. Being honest & yourself will be one of your greatest strengths.

You MUST Accept Change.

Do I really need to explain this one? Your only guarantee in life is that things are gonna change, so you had better adapt. The only other option is six feet under. Those who can’t keep up will get run over, especially in the area of technology which moves at lightening speed. Stay on top of the trends and you’ll be fine. Rest easy, because I have already found the best of the best and you won’t have to waste your valuable time trying to figure out who to pay attention to…

You MUST Inspire.

Don’t be dull ! AND don’t doubt yourself. You may second guess that your opinion is valuable, but I promise you, SOMEONE ELSE THINKS SO! And they will applaud you for being authentic.

You MUST Take Care of the Client Experience.

This one is really important! Social media is a great way to connect very quickly with your client. It’s also a great way to get quick and instant feedback. When your client shares something with you and trusts you enough to interact, you need to be paying attention so you’re ready to jump into the conversation. If you don’t respond, chance are, you’ve lost the client.
So there you have it. There’s four, off the top of my head. What other things do you think you MUST DO? What other characteristics or principles need to be in play? Let me know your thoughts, please.
until next week…
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