How Many Eggs Are In Your Basket?
We’ve all heard the phrase “Don’t put all of your eggs in one basket”…
So…. As an entrepreneur; especially if you’re someone growing a small business from scratch, how much weight or rather, how many eggs would you put into your social media basket?
Well, a friend of mine recently got back into the real estate biz after about a 5 year hiatus and asked me just that.
We were talking and she asked me about social media and marketing and where she should begin… She said she knew she needed more eggs in her marketing basket, so-to-speak… but didn’t know where to start.
Check out the video below as I answer Kathy’s question and let me hear your thoughts on the subject too…
If you’re just beginning to implement social media into your marketing plan, the best advice I could give would be to pick one or two platforms and I’d make sure that each of the platforms met two criteria.
1.) Pick a format you like and are comfortable with. If you don’t like it, you probably won’t do it, so pick something that is in alighnment with your nature. For example, if you love to write, but hate to hear the sound of your own voice, then a blog might be a better format for you than a podcast.
2.) Consider your target audience and ask yourself, where are they spending their time and what format best appears to them? Where are they already?
Go fish where the fish are.
Diversify too wildly in social media and I can almost guarantee that you’ll find yourself in a state of overwhelm. It’s one of the most common comments I hear. Period.
Social Media can be incredibly distracting. And it can be a HUGE time waster!
Think about the time you spend on facebook, twitter, etc… like this: when it comes to Social Media… you’ve got to be like The Marines. You have a mission. Get in, Get the job done and then ( and this part is key) GET OUT…
If you’ve got 10 different missions going on at once, it’s near impossible to keep up…
There’s another saying that goes “Burn the Boats”. Meaning, the fewer options you have, the more invested you’ll likely be.
If you have the attitude of catching everything with a wide net, it’s hard to focused on any one thing and my experience has always been that when you’re spread too thin, stuff falls thru the cracks. Customers fall thru the cracks. and that would be bad.
Facebook has a lot of fish, so it’s a good, logical place to start and chance are, you’re already on it yourself and familiar with the platform… No need to go learn an entirely new format if you don’t have to. Believe me, there will be plenty of time to branch out later.
The other “egg” I’d recommend would be to start blogging. Know that your blog is THE central hub of your online business. Your blog is where you create and share and build your relationship with your clients. The new saying, “Content is the New Currency” is true. Your blog is your website and it’s your main vehicle with which to add value. It’s a place to engage, connect with your clients & build your on-line brand identity.
Look, I get that it’s scary to put yourself out there (especially on video – hey, this blog was two weeks late) and that resistance shows up immediately; rearing it’s ugly head, determined to sidetrack you. What I would suggest is that you just start. Anywhere. Beginning anywhere is better than not beginning at all. As Nike says, “Just do it.”
Here’s a little video inspiration to take with you this week…
If you’ve enjoyed this post, please share it with your friends….
and just out of curiosity… How many of you out there, in internet-land are experiencing resistance or overwhelm in regards to an online endeavor or social media?